Waitrose Report 2019 emphasises the desire for a simple life
The Waitrose Food & Drink report 2019 has been released – stating various, interesting shopper trends and behavioural shifts.
An underlying theme amongst the revelations is simplicity.
Shoppers are moving more towards having a simple life – with 38% of us becoming less materialistic over the past decade, 61% say sharing memorable experiences is the most important past time and the top reason why 61% people do their grocery shopping online is because it is simple.
These little insights nudge towards brands offering simple solutions to the everyday problems and making tasks minimalistic and easier.Source: Waitrose