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The Grocer Talking Retail

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Amazon has opened a till-less grocery store in London – it’s first “just walk out” shop outside the US

Visitors to Amazon Fresh scan a smartphone app when entering and are automatically billed as they leave.

The store stocks hundreds of own-brand items as well as third-party products, and also serves as a place to collect and return goods bought online.

“Having a physical presence will enable Amazon to address some of its weaknesses, like the mounting cost of deliveries and returns,” said Natalie Berg, an analyst with NBK Retail.

But she said she did not believe it would pose a threat to the major chains in the near term.

“Supermarkets have had a few years now to prepare and test their own checkout-free shopping concepts.”

Amazon’s approach, however, promises a more “frictionless” experience than other retailers.

Source: https://www.bbc.co.uk/news/technology-56266494 Mar 5 | In-store Analysis | Innovation
Whilst one flagship store might not have retailers worried too much in the short term, the idea of Amazon finally delivering on brick & mortar, multi-channel potential will be a cause of concern. Most retailers will most likely already be considering how to match the 'frictionless experience' that Amazon provides and brands will have to find ways to help facilitate that in-store evolution.
Ben Ainsworth