{
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    "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://fpp-checkout.net/category/unexpected-item/feed/json/ -- and add it your reader.",
    "home_page_url": "https://fpp-checkout.net/category/unexpected-item/",
    "feed_url": "https://fpp-checkout.net/category/unexpected-item/feed/json/",
    "title": "Checkout",
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            "id": "https://fpp-checkout.net/2021/04/27/seen-in-store-fpp-ethnographic-research/",
            "url": "https://fpp-checkout.net/2021/04/27/seen-in-store-fpp-ethnographic-research/",
            "title": "FPP ethnographic research",
            "content_html": "<p>Our ambition is to see &hellip;</p>",
            "content_text": "Our ambition is to see &hellip;",
            "date_published": "2021-04-27T15:06:37+01:00",
            "date_modified": "2021-04-28T17:13:42+01:00",
            "author": {
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            "image": "https://fpp-checkout.net/wp-content/uploads/2021/04/pexels-artem-beliaikin-2292919.jpg",
            "tags": [
                "Unexpected Item"
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            "id": "https://fpp-checkout.net/2021/04/25/seen-in-store-the-collective-dairy-free-aisle-fin/",
            "url": "https://fpp-checkout.net/2021/04/25/seen-in-store-the-collective-dairy-free-aisle-fin/",
            "title": "Seen in-store: The Collective, dairy free, aisle fin",
            "content_html": "<p><strong>WHAT &amp; WHERE</strong><br />The Collective &hellip;</p>",
            "content_text": "WHAT &amp; WHEREThe Collective &hellip;",
            "date_published": "2021-04-25T16:40:42+01:00",
            "date_modified": "2021-04-27T16:04:49+01:00",
            "author": {
                "name": "ben.ainsworth",
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            "image": "https://fpp-checkout.net/wp-content/uploads/2021/04/MicrosoftTeams-image-37.jpg",
            "tags": [
                "Competitor News",
                "Unexpected Item"
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        {
            "id": "https://fpp-checkout.net/2021/04/18/seen-in-store-occasion-driven-shelf-orientation/",
            "url": "https://fpp-checkout.net/2021/04/18/seen-in-store-occasion-driven-shelf-orientation/",
            "title": "Seen in-store: occasion driven shelf orientation",
            "content_html": "<p><strong>WHAT &amp; WHERE</strong><br />Across multiple &hellip;</p>",
            "content_text": "WHAT &amp; WHEREAcross multiple &hellip;",
            "date_published": "2021-04-18T10:45:33+01:00",
            "date_modified": "2021-04-27T11:20:58+01:00",
            "author": {
                "name": "ben.ainsworth",
                "url": "https://fpp-checkout.net/author/ben-ainsworth/",
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            "image": "https://fpp-checkout.net/wp-content/uploads/2021/04/MicrosoftTeams-image-38.jpg",
            "tags": [
                "Unexpected Item"
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            "id": "https://fpp-checkout.net/2021/02/22/kenco-coffee-at-shelf-illogical-pricing-position/",
            "url": "https://fpp-checkout.net/2021/02/22/kenco-coffee-at-shelf-illogical-pricing-position/",
            "title": "Kenco coffee at shelf: illogical pricing position",
            "content_html": "<p>Looking at the various Kenco &hellip;</p>",
            "content_text": "Looking at the various Kenco &hellip;",
            "date_published": "2021-02-22T12:10:21+01:00",
            "date_modified": "2021-04-27T10:52:49+01:00",
            "author": {
                "name": "ben.ainsworth",
                "url": "https://fpp-checkout.net/author/ben-ainsworth/",
                "avatar": "https://secure.gravatar.com/avatar/7da27daf3c4857b87943fabb38ff05b4?s=512&d=mm&r=g"
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            "image": "https://fpp-checkout.net/wp-content/uploads/2021/02/IMG_9732.jpg",
            "tags": [
                "Unexpected Item"
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        {
            "id": "https://fpp-checkout.net/2021/01/28/quorn-use-loud-colour-taste-cues-to-push-visibility-in-store/",
            "url": "https://fpp-checkout.net/2021/01/28/quorn-use-loud-colour-taste-cues-to-push-visibility-in-store/",
            "title": "Quorn use loud colour & taste cues to push visibility in store",
            "content_html": "<p>Quorn are driving the free-from &hellip;</p>",
            "content_text": "Quorn are driving the free-from &hellip;",
            "date_published": "2021-01-28T09:00:47+01:00",
            "date_modified": "2021-01-28T18:24:19+01:00",
            "author": {
                "name": "ben.ainsworth",
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            "image": "https://fpp-checkout.net/wp-content/uploads/2021/01/MakesAmazingPage_Hero_1024x768.jpg",
            "tags": [
                "In-store Analysis",
                "Unexpected Item"
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        {
            "id": "https://fpp-checkout.net/2021/01/18/oatly-in-store-activity-stands-out-loud-clear/",
            "url": "https://fpp-checkout.net/2021/01/18/oatly-in-store-activity-stands-out-loud-clear/",
            "title": "Oatly in-store activity stands out loud & clear",
            "content_html": "<p>Oatly have made use of &hellip;</p>",
            "content_text": "Oatly have made use of &hellip;",
            "date_published": "2021-01-18T15:51:46+01:00",
            "date_modified": "2021-01-28T17:51:59+01:00",
            "author": {
                "name": "fpp",
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            "tags": [
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        {
            "id": "https://fpp-checkout.net/2020/12/07/plastic-reduction-across-cheddar/",
            "url": "https://fpp-checkout.net/2020/12/07/plastic-reduction-across-cheddar/",
            "title": "Plastic reduction across cheddar",
            "content_html": "<p>Multiple retailers &amp; brands are &hellip;</p>",
            "content_text": "Multiple retailers &amp; brands are &hellip;",
            "date_published": "2020-12-07T09:33:44+01:00",
            "date_modified": "2020-12-05T20:41:49+01:00",
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            "image": "https://fpp-checkout.net/wp-content/uploads/2020/12/217008_pilgrimschoicepacks_currentandmegablock_2020_494340.jpg",
            "tags": [
                "Competitor News",
                "Unexpected Item",
                "What's Trending"
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        {
            "id": "https://fpp-checkout.net/2020/12/04/seasonal-packaging-from-laphroaig/",
            "url": "https://fpp-checkout.net/2020/12/04/seasonal-packaging-from-laphroaig/",
            "title": "Seasonal packaging from Laphroaig",
            "content_html": "<p style=\"text-align:left\">Shoppers can twist &amp; turn &hellip;</p>",
            "content_text": "Shoppers can twist &amp; turn &hellip;",
            "date_published": "2020-12-04T15:00:37+01:00",
            "date_modified": "2020-12-05T20:07:02+01:00",
            "author": {
                "name": "fpp",
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            "image": "https://fpp-checkout.net/wp-content/uploads/2020/12/BANNER_V4_WEB.jpg",
            "tags": [
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            "id": "https://fpp-checkout.net/2020/12/02/pilgrims-choice-food-wrap-give-away/",
            "url": "https://fpp-checkout.net/2020/12/02/pilgrims-choice-food-wrap-give-away/",
            "title": "Pilgrims Choice Food Wrap Give-away.",
            "content_html": "<p>Pilgrims Choice is offering shoppers &hellip;</p>",
            "content_text": "Pilgrims Choice is offering shoppers &hellip;",
            "date_published": "2020-12-02T11:23:26+01:00",
            "date_modified": "2020-12-05T20:43:32+01:00",
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            "tags": [
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                "Unexpected Item"
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        {
            "id": "https://fpp-checkout.net/2020/11/18/kelloggs-shelf-barker-missed-opportunity/",
            "url": "https://fpp-checkout.net/2020/11/18/kelloggs-shelf-barker-missed-opportunity/",
            "title": "Kellogg\u2019s shelf barker: missed opportunity?",
            "content_html": "<figure class=\"wp-block-image is-resized\"><img src=\"https://fpp-checkout.net/wp-content/uploads/2020/11/IMG_1395-768x1024.jpg\" alt=\"\" class=\"wp-image-2537\" width=\"284\" height=\"379\" srcset=\"https://fpp-checkout.net/wp-content/uploads/2020/11/IMG_1395-768x1024.jpg 768w, https://fpp-checkout.net/wp-content/uploads/2020/11/IMG_1395-225x300.jpg 225w, https://fpp-checkout.net/wp-content/uploads/2020/11/IMG_1395.jpg 1536w\" sizes=\"(max-width: 284px) 100vw, 284px\" /></figure>\n\n\n\n<p style=\"text-align:left\"><strong>WHAT &amp; WHERE</strong> <br />Kellogg&#8217;s shelf &hellip;</p>",
            "content_text": "WHAT &amp; WHERE Kellogg&#8217;s shelf &hellip;",
            "date_published": "2020-11-18T12:01:38+01:00",
            "date_modified": "2021-02-20T20:05:55+01:00",
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            "image": "https://fpp-checkout.net/wp-content/uploads/2020/11/2_Aire_CS_Crunchy_Nut_Range_V2.jpg",
            "tags": [
                "In-store Analysis",
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}