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Vegan egg from Just set to launch in Europe

Vegan eggs could be destined for the UK after plant-based tech startup Just confirmed its first European distribution deal.

San Francisco-headquartered Just, formerly known as Hampton Creek, has agreed a deal with Italian egg supplier Eurovo Group following the US launch of its plant-based alternative to liquid eggs last month.

The Just Egg, which claims to “cook and taste like conventional chicken eggs” is made with mung beans using 77% less water than standard eggs and emits 40% fewer greenhouse gases during production, said Just.

It initially went on sale in US fast food joint the Veggie Grill, and is not yet on grocery market shelves in the US, with listings in online retailer Jet, US supermarket Wegmans and catering giants Sysco and Aramark set to begin in the next few weeks.

Source: https://www.thegrocer.co.uk/buying-and-supplying/new-product-development/vegan-egg-from-just-set-to-launch-in-europe/569754.article Sep 14 |