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Lidl claims a billion pieces of plastic removed from stores

Lidl has announced a milestone in cutting down on plastic with the removal of one billion pieces from its stores since 2017.

It includes 24 million plastic trays and punnets removed from fruit & veg, 25 million plastic lids gone from dairy and yoghurt ranges and 3.5 million pieces of plastic of plastic taken from fresh flowers, Lidl said.

Announcing the landmark, Lidl said it would increase the total removed since 2017 to 1.5 billion pieces by the end of this year and two billion by the end of 2022.

“It is fantastic that we have been able to reach this significant milestone which demonstrates our commitment to tackling excessive plastic waste and working collaboratively with all of our suppliers,” said Lidl GB CEO Christian Härtnagel.

“We recognise, however, there is still more to do in this area, which is why we are pushing to go further by removing even more pieces of plastic from our stores and packaging over the next two years.”

Lidl said it had also prevented the equivalent of 10 million water bottles entering oceans since last year through its use of ocean-bound plastic packaging collected in developing countries in south east Asia. It said it would extend its use of the material, already found on its fresh fish and breaded poultry, to berry packaging later this year.

Source: Jul 30 | In-store Analysis | What's Trending