Saputo launches grated variant of Cathedral City Extra Mature cheddar cheese
Cathedral City has continued the extension of its Extra Mature offering through the addition of a new SKU to its grated lineup.
Extra Mature Grated went on sale this week in Asda stores with a further listing in Sainsbury’s earmarked for October (rsp: £1.50/180g)
The Saputo brand’s NPD has been launched in a bid to capitalise on 17% volume growth in the grated cheese market over the past 12 months, within which extra mature variants have over-indexed – growing 26% [IRI & Kantar 52 w/e 12 June 2021].
“We’ve seen huge growth of grated cheese, with consumers increasingly looking for ways to prep their meals more quickly and easily while juggling busy lives,” said marketing controller for Cathedral City Neil Stewart. “As life returns to a more ‘normal’ routine and its pace notches up still further, we expect this demand to accelerate.Source: https://www.thegrocer.co.uk/dairy/saputo-launches-grated-variant-of-cathedral-city-extra-mature-cheddar/658494.article