FPP ethnographic research
Our ambition is to see the world of shopper through the eyes of you shoppers: real people doing real things…
Seen in-store: The Collective, dairy free, aisle fin
WHAT & WHEREThe Collective @ Sainsbury’s – Dairy-Free, Aisle Fin. WHY & HOWThe simple claim along with bold, clear colours…
Seen in-store: occasion driven shelf orientation
WHAT & WHEREAcross multiple categories @ Sainsbury’s – Gondola End. WHY & HOWOrganising the shelf via occasion led cues leads…
Kenco coffee at shelf: illogical pricing position
Looking at the various Kenco products available, a shopper can either buy the standard jar variant for £4 or pay…
Seen in-store: The Collective, dairy free, aisle fin
WHAT & WHEREThe Collective @ Sainsbury’s – Dairy-Free, Aisle Fin. WHY & HOWThe simple claim along with bold, clear colours…
Seen in-store: occasion driven shelf orientation
WHAT & WHEREAcross multiple categories @ Sainsbury’s – Gondola End. WHY & HOWOrganising the shelf via occasion led cues leads…
Kenco coffee at shelf: illogical pricing position
Looking at the various Kenco products available, a shopper can either buy the standard jar variant for £4 or pay…
Latest Articles
Quorn use loud colour & taste cues to push visibility in store
Quorn are driving the free-from category with high levels of activity by using bright colours and taste cues across the…
Oatly in-store activity stands out loud & clear
Oatly have made use of size and impact with their current in-store barker, designed to drive visibility. One of the…
Plastic reduction across cheddar
Multiple retailers & brands are trimming the amount of plastic in packaging when it comes to cheddar. We’ve seen the…
Seasonal packaging from Laphroaig
Shoppers can twist & turn the packaging until they get the desired gifting message: “tastes like/ a smokey dragon’s kiss/…
Pilgrims Choice Food Wrap Give-away.
Pilgrims Choice is offering shoppers a reusable food wrap when they purchase one of their ‘mega blocks’. Shoppers can scan…