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Lucozade Sport to trial drinks and gels in edible pod

Lucozade Sport is preparing to trial plastic-free drinks and gels encased in an edible pod.

The energy brand has teamed up with Skipping Rocks Lab, a sustainable packaging startup, to hand out samples encased in flavourless Ooho, a material made from seaweed extract. It can be eaten and is compostable, naturally biodegrading in four to six weeks – “just as quickly as a piece of fruit” according to Lucozade.

The edible pods were “a completely new and exciting way to deliver the UK’s favourite sports drink to our consumers” said LRS head of marketing Lucy Grogut. “They offer us a hugely exciting opportunity to reduce plastic use in the long-term, especially at mass-participation sporting events. As a company, we are always striving to do the right thing and this partnership is a positive step in becoming more sustainable.”

The Ooho trial is LRS’s latest move to address concerns about the environmental effect of single-use plastics. The company was one of nearly 50 founding signatories of the UK Plastics Pact, spearheaded by Wrap to cut plastic use in stores and across the supply chain.

Source: https://www.thegrocer.co.uk/home/topics/environment/lucozade-sport-to-trial-drinks-and-gels-in-edible-pod/571027.article Sep 21 |