Asda ‘nearly halfway’ on 10% plastic reduction target
Asda last week revealed it had slashed 3,100 tonnes from
its packaging since February.
The announcement means the retailer is nearly halfway towards its target of a
10% reduction in plastic packaging in own brand by February
2019.
CEO Roger Burnley said Asda was determined to be transparent about the
reductions in its range, which have included switching pizza bases from
polystyrene to cardboard and removing the plastic wrap from its
swedes.
He said the actions in total added up to the equivalent of 287 million 500ml
drinks bottles worth of plastic.
“Earlier this year Asda became one of the first supermarkets to make a firm
commitment to how we would reduce the amount of plastic in our business,” said
Burnley.



