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The Grocer Talking Retail

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First brand launched by the Danone Accelerator Scheme hits retailers

A bircher-style breakfast pot brand designed to “fill the morning protein gap” has become the first product to be launched by Danone’s Manifesto Innovation Accelerator programme.

Ayem, the brainchild of the programme’s general manager, Manuela Borella, went on sale in Ocado and selected independents last week in Original Almond Blend; Pear, Apple & Almond; and Blueberry & Almond (£2.49/152g).

The pots are a blend of almonds, milk, fruit and seeds, and contain 9.8g of protein per 100g. They are also fortified with vitamin D and omega-3 DHA acid.

Ayem said its recipe offered a “unique texture” combining the “firmness of a chia pudding and the varied bite of a bircher muesli”.

The Innovation Accelerator was launched by Danone to support “a tribe of internal entrepreneurs to accelerate new business models”. It is part of the dairy giant’s push to diversify outside its core dairy categories.

Source: https://www.thegrocer.co.uk/buying-and-supplying/new-product-development/first-brand-launched-by-danone-accelerator-scheme-rolls-out/573865.article Nov 20 |