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Oreo unveils on-pack Snapchat promotion

Mondelēz International has launched an on-pack promotion across its Oreo brand, in partnership with Snapchat.

Consumers must use Snapchat to scan a code on promotional Oreo packs, which takes them to an online game they must complete to be in with a chance of winning one of thousands of prizes.

Such prizes include £1,000, 200 limited edition Oreo hoodies, 400 Oreo t-shirts, 1,500 enamel pin badges and 1,500 free pack coupons.

The promotion is running until 30 April across all Oreo products, including Oreo Vanilla 154g, Oreo Thins and the full Oreo price-marked range.

It is being supported by TV, video on demand, and social media advertising until 31 March.


Source: https://www.talkingretail.com/products-news/biscuits-cakes/oreo-unveils-pack-snapchat-promotion-21-01-2019/ Jan 23 | Innovation