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The Grocer Talking Retail

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CoYo taps gut health trend with vegan kefir

Dairy-free player CoYo has become the latest to jump on the kefir craze in a bid to capitalise on demand for gut health and vegan options.

Its organic coconut milk kefir drinks, set to launch into Ocado, Whole Foods Market and Planet Organic this week, are available in Natural (rsp: £1.99/200ml or £3.50/500ml) and Strawberry (rsp: £2.50/200ml).

The CoYo products had been in development for a year and would become the first on the market that were both vegan-friendly and bearing the Soil Association organic accreditation, it added.

The brand is best known for its coconut-based yoghurt alternatives and also produces ice cream. None of its products featured refined sugar, said founder Bethany Eaton, instead sweetening products with apple juice.

“The range is made with artisan methods by fermenting organic coconut milk overnight with 14 different live vegan kefir cultures,” she said. “The method is similar to the production of dairy-based kefirs, but simply growing the cultures on our plant-based product instead of dairy.”

Source: https://www.thegrocer.co.uk/buying-and-supplying/new-product-development/coyo-taps-gut-health-trend-with-vegan-kefir/576264.article Feb 7 | Competitor News | What's Trending