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The Grocer Talking Retail

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Would a ‘digital you’ make buying clothes online easier?

The Size-Stream Scanner, as it’s known, is currently just a prototype and is merely a space with a curtain pulled around it, fitted with 10 sensors, all trained on different parts of an individual. The music starts up, you place your feet on the marked spot, and grab a pair of handles.

Within seconds the machine has your precise dimensions after taking three scans of your body. On a screen outside you can see yourself modelled in 3D.

“We get to construct a body model of you, with all the lumps and bumps, so it’s very personalised,” explains Jim Downing, the chief technical officer of Metail, the Cambridge company that’s developing this new tech.

The idea is that you can then dress the virtual model of yourself in various outfits online and see how they look from all angles. The retailer can also send you fashion ideas as new designs come in, as modelled by your digital avatar.

Source: https://www.bbc.co.uk/news/business-47224677?intlink_from_url=https://www.bbc.co.uk/news/topics/ce1qrvlegjyt/retailing&link_location=live-reporting-story Mar 5 | In-store Analysis | Innovation