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The Grocer Talking Retail

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Sainsbury’s opens first till-free store

Sainsbury’s is opening its first till-free store, where customers will scan their shopping with their smartphones, bag it and go.

Customers at the Sainsbury’s Local in London’s Holborn Circus can pay anywhere in the store using the supermarket’s Smartshop app, which is currently being trialled in eight other London Local branches alongside checkouts.

The Holborn store’s checkout area has been removed in a refurbishment. The branch has also become a “bespoke food-to-go store”, with a range tailored for busy customers buying breakfast, lunch or other food to eat now, including freshly baked pastries.

The move is a UK supermarket first but doesn’t promise quite the seamless shopping experience of Amazon Go in the US, where customers scan their phones at a turnstile on entry and then simply take their shopping and leave. With Sainsbury’s Smartshop, as well as scanning as they shop and paying in the app, customers must scan a QR code sign in the store before leaving. 

Saimsbury’s said customers wishing to pay by cash or card at the Holborn store would still be able to do so at a help desk. 

The “experiment” is to last three months during which Sainsbury’s will gauge customer and staff feedback with a view to rolling it out more widely, according to a spokeswoman.

Source: The Grocer May 1 | In-store Analysis