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The Grocer Talking Retail

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Dairy startup gains listings for handheld quark snack bar

Startup dairy brand Yaar is to launch quark snack bars into retail this week, in a bid to bring dairy to the handheld snacks category.

Its chilled bars come in Vanilla, Cloudberry and Toffee, each with a vanilla quark centre and coated in Belgian chocolate, caramel and toffee respectively.

The Cloudberry variant also features a core of lemon and cloudberry – an amber berry with a flavour profile between redcurrant and raspberry.

Two of the trio, Cloudberry and Vanilla, will roll out into Sainsbury’s from 5 May, while all three have secured listings in Whole Foods Market (rsp: 99p/40g).

Yaar described the concept as akin to a choc ice, with the quark forming a filling similar in texture to cheesecake. The products are made with quark produced on the Estonian island of Saaremaa.

Source: The Grocer May 6 | Competitor News