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The Grocer Talking Retail

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The Collective gets set for summer with cocktail-inspired yoghurt

Dairy brand The Collective has launched a limited edition Piña Colada yoghurt, the first in a lineup of cocktail inspired flavours as part of the company’s new “Happy Hour” campaign.

The flavour is available to Nisa and Budgens store in 450g pots, retailing at £2.19, which will form part of a three-strong Happy Hour Limited Edition range rolling out until 2020.

The launch is being supported by a marketing campaign running across digital and social media platforms.

Amelia Harvey, co-founder of The Collective, said: “We know that now more than ever, consumers are searching for that moment or time, in a day, that brings them happiness and our new Piña Colada gourmet yoghurt, as well as the exciting Happy Hour flavours we have in the pipeline, will do just that.”

Source: Talking Retail May 24 | Competitor News