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The Grocer Talking Retail

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Seen In-store: Interaction led Father’s Day shelf

Seen in Sainsbury’s.
Father’s Day occasion led shelf.

Shoppers can interact with the touchpoint by pressing down on the ‘cork’, which releases a scent representative of the product. The touchpoint also offers relevant product information through accompanying copy.

This is a really great example of how to engagingly educate. Shoppers who interact with the touchpoint will come away with a clear grasp of each product in distinction to its counterparts.

Source: Jun 10 | Unexpected Item