Fairlife, Coca-Cola, hit with second wave of lawsuits over animal abuse allegations
High-protein milk brand Fairlife has been hit with a second wave of proposed class action lawsuits – one of which names JV partner Coca-Cola as a defendant – following the release of videos showing animal abuse at Fair Oaks Farms in northwest Indiana, its “flagship farm,” which used to supply some of its milk.
Since the Animal Recovery Mission released the footage, Fairlife has allegedly cut ties with their former flagship farm.
Fairlife has reportedly responded to these allegations by rededicating itself to the fair treatment of cows. The company claims it will be increasing the frequency of its audits and will now be reviewing all 30 of their farms 24 times a year.
Employees at the farms will reportedly be recertified in animal welfare every year. The company will also be assembling an advisory council of “independent experts” to help “hold Fairlife and the dairy industry to a higher standard that reflects our true values,” according to a statement by Fairlife CEO Mike Saint John.
Fairlife milk is labeled with promises to consumers that they provide “extraordinary care and comfort for our cows” and even encourages their customers to visit their flagship farm “so you can see for yourself.”