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The Grocer Talking Retail

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M&S opens Simply Food concessions in WH Smith stores

M&S is aiming to boost its high street presence amid branch closures with the opening of Simply Food concessions in WH Smith stores. 

Two are to open in September, in Darlington and Sutton Coldfield WH Smith stores, offering M&S food to go and food for tonight, including ready meals. 

It follows the arrival in June of a smaller range of M&S food to go, including sandwiches, in WH Smiths in Bedford and Bournemouth. 

All four of the WH Smith branches are in areas where an M&S has closed as part of a five-year transformation programme announced in November 2017. 

WH Smith already operates 12 M&S Simply Food stores and two food-to-go trials in UK hospitals, in a franchise partnership struck between the two in 2012. However, M&S ranges have not previously been offered in WH Smith high street branches. 

Source: The Grocer Jul 24 | In-store Analysis