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The Grocer Talking Retail

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Holland & Barrett trials vegetarian and vegan lunchtime ranges

Holland & Barrett has launched a new vegetarian and vegan food-to-go range in an initial six-store trial in London.

The launch sites are Covent Garden, High Holborn, Cheapside, Leadenhall, Victoria Gate and Canary Wharf.

The Letter One Retail Group-owned health and wellness retailer said it would roll out food to go further among its 800-plus stores in the UK and Ireland, depending on the demand.

The retailer said it had launched the trial to meet growing demand in the capital for “affordable” vegan and vegetarian lunches.

The range includes £3.99 meal deals, comprising mains, snack and drink.

Products include plant-based options from brands such as Deliciously Ella, Vita Coco, Hippeas and Captain Kombucha.

Veggie sandwiches, wraps and salads, probiotic yoghurts and “health pots”, including a bulgur wheat and kale tabbouleh bowl, are among the choices on offer.

Source: The Grocer Jul 25 | In-store Analysis