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The Grocer Talking Retail

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Danone launches new Activia yoghurt smoothies

Danone has expanded its Activia lineup with the launch of two new live culture yoghurt smoothies packed with fruit & veg.

The range is made up of an Orange Fruit & Veg variant – containing a blend of Activia yoghurt with mango, peach, carrot, date and linseed; and a Red Fruit & Veg variant – containing a blend of Activia strawberry, blueberry, beetroot, pomegranate, persimmon and chia seeds.

The drinks, which will be merchandised in the food-to-go aisle, contain no-added sugar and billions of gut-friendly live cultures. In a first for the brand in the UK, it also offered shoppers the added benefit of including one of their 5 a day, Danone said.

The products had also launched in “several” other European markets in recent months, the food giant added. They will begin rolling out later this month to selected independent retailers, and will go on sale in Ocado, Whistlestop and Pumpkin cafés by September and in the Co-Op from October. A wider launch was also planned across the mults later this year (rsp: £2.09 per 250g bottle).

Source: The Grocer Aug 15 | Competitor News