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The Grocer Talking Retail

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Benecol boosts ‘cholesterol-busting’ plant matter in range reformulation

Heart health-focused brand Benecol has more than doubled the amount of cholesterol-busting plant matter in its potted yoghurt range, following a reformulation.

The move will see each 120g yoghurt contain 2g of plant stanols compared to the current 0.8g per pot.

It means consumers will only need to have one pot a day to get the right amount, according to Benecol.

Rolling out into most major supermarkets throughout October, the new formula will appear in two four-pack variants – Strawberry & Cherry as well as Raspberry & Peach flavours (rsp: £3.15/4x120g).

Source: The Grocer Oct 8 | Competitor News | Innovation