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The Grocer Talking Retail

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Breakfast brand Moma adds oat milk duo for hot drinks

Breakfast maker Moma Foods is to take on the likes of Alpro and Innocent with its first milk alternative lineup.

The result of two years’ work, Original (rsp: £1.50) and Barista Edition (rsp: £1.80) are both unsweetened and packed in a one-litre carton.

Moma Oat’s launch in November will mark Moma’s first foray beyond its breakfast portfolio, which comprises porridge, bircher muesli and granola. It previously included a selection of smoothies made with oats, fruit and yoghurt.

With the rise in free-from and plant-based diets, oat milk “felt like the right opportunity” said the brand’s marketing manager Josi Robson.

Source: The Grocer Oct 9 | Competitor News