At FPP we consider the sharing of content and knowledge to be one of our principal responsibilities. We’ve created FPP Checkout to allow us to deliver against this.

The purpose of this platform is to simplify the consumption of content. With so many sources in both the offline and online world, it’s easy to fall behind on essential reading. Checkout finds relevant, up-to-date information and delivers it to you in one easily-accessible environment. What’s more, we also use Checkout to provide FPP category analysis and opinion whenever and wherever relevant.

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The Grocer Talking Retail

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Brands collaborate with social media influencers to promote their products

Organix, Nutella and Kinder are just a few of the many brands choosing to promote their products through social media influencers.

This set up requires the influencer to publish a post or a story of them (or their kids) using the products in the hope that it is a relatable method for likeminded people (followers) to understand the worth of said products.

They add a hashtag that the company has set to go with the campaign and images to generate a trusty form of advertising.



Source: @charltaylor @mrsemilynorris @lucieandthebump Nov 5 | What's Trending