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Upfield revamps Flora ProActiv with vegan recipe

Spreads giant Upfield has revamped its cholesterol-reducing Flora ProActiv spread with a new packaging design and a switch to 100% plant-based ingredients.

Rolling out at the end of 2019, the brand’s Olive Oil, Light and Buttery variants have been reformulated to remove all traces of buttermilk, with all three products now fully vegan.

Created using only natural plant-based ingredients, all three variants continued to feature increased plant sterols, which help reduce cholesterol blood levels, Upfield said. Each spread was also rich in vitamins D and E and had twice the amount of Omega 3 and 6 oils in comparison to its nearest on-shelf competitor, it claimed.

Source: Nov 15 | Competitor News | What's Trending