UK Attitudes to Protein – Grocer Report 2019
This research was commissioned by The Grocer and carried out by Him independently from Grenade.
- Morning is the most common time to consume a protein product.
- Younger consumers lean more to natural sources of protein.
- Taste is the most important attribute in a protein product (58% say this), second is price at 48% and then protein content at 45%.
- Interestingly, 26% of protein consumers in this study do not know how much protein a product should contain.
- 77% are worried about sugar content to some extent, and 30% of 35-44 year olds are very worried about sugar content.
- Men are more likely to be loyal to a protein brand.









