Morrisons teams up with food waste app to offer cut-price food boxes past best-before date
Morrisons is to sell cut-price boxes of food that is past its best-before date as the retailer aims to hit its pledge to halve food waste by 2030.
Customers can purchase the boxes of unsold fruit & veg, bakery and deli items worth at least £10 for £3.09 through the Too Good To Go app. The contents of the boxes will be revealed when picked up from stores.
The service, trialled in a handful of stores, is set to be offered in all 494 Morrisons supermarkets nationwide from 26 November. Morrisons said it was the first supermarket in the UK to offer it.
Morrisons, which has committed to reducing operational food waste by 50% by 2030, expected to distribute 350,000 boxes of unsold food in 2020 as a result of the move, it said.
Jayne Wall, Market Street director at Morrisons, said: “We are using technology to help us reduce food waste and to help more people afford to eat well. It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”
Hayley Conick, UK country manager at Too Good To Go, added: “Every single day perfectly edible food goes to waste simply because it isn’t sold, and this is having detrimental effects on our planet.
“In fact, food waste contributes to 8% of global greenhouse gas emissions. We need greater awareness of the issue of food waste, so we are delighted to welcome Morrisons as our first UK supermarket partner. Together we can fight food waste and ensure that quality surplus produce doesn’t end up in the bin.”
Too Good to Go has 1.8 million registered UK users, who have saved more than one million meals since the app launched in 2016. It offers food from restaurants and cafés, including Yo Sushi and Caffè Nero.
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