Upfield to bring back Blue Band margarine after 15-year gap
Upfield is to bring classic margarine brand Blue Band back to the UK after more than a 15-year absence.
The Dutch spread, first introduced to the UK by previous owner Unilever after World War II, disappeared from British shelves during the 2000s.
Still a top-seller in the Netherlands and Africa, the brand will go on sale in Iceland next week in 500g tubs (rsp: 89p). The product is made from a blend of rapeseed and palm oil, and is fortified with omega-3 and 6 oils.
Blue Band was “perfect for spreading, baking and cooking”, Upfield said. The spread is also suitable for vegans, and can be stored in or out of the chiller.
Source: The Grocer


