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What should brands be doing in 2020? An analysis of Trendwatching’s 2019 report

The TrendWatching 2019 report has uncovered 8 major factors that brands should be considering next year to boost their custom, satisfy consumers and keep up with competitors and the ever-shifting world.

Here’s what they should be doing in 2020:

  1. Be sustainable; with products/services and processes
  2. Offer personalisation
  3. Incorporate immersive experiences
  4. Focus on wellbeing
  5. Focus on convenience
  6. Offer single serve products/services
  7. Inhabit digital channels to connect with consumers
  8. Offer an ungendered experience

These factors are as a result of the macro trends that ruled 2019: the climate crisis, political and social tension, and technology.

Source: TrendWatching Dec 13 | What's Trending