Müller’s Milk & More delivery service is fulfilling the need for plastic-free milk
Müller’s Milk & More doorstep delivery service is in growth for the first time ever on the back of a surge in interest in milk sold in glass bottles.
The once heavily loss-making service, which faced an uncertain future when Müller acquired it from Dairy Crest in 2014, had attracted 75,000 new online customers this year, said deputy CEO Andrew Kendall, with 90% of those buying milk in glass bottles.
Some 20,000 people had signed up to Milk & More in just one month during the second half of 2019, representing the biggest growth in sign-ups the service had ever seen, he added.
The increase in membership was driving higher sales across a number of key categories, he added, with organic milk (value sales up 32% this year), fruit & veg (up 50%) and dairy alternatives (up 53%) performing particularly well.
After 40 years of decline, doorstep milk delivery is undergoing a remarkable resurgence – driven by the ‘Attenborough effect’ and a new generation of eco-friendly shoppers.
Source: The Grocer


