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The Grocer Talking Retail

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The Collective expands offering with ‘Brekkie’ pot range

Gourmet yoghurt brand The Collective is to make its first move into the breakfast category with the launch of a ‘Brekkie’ range of split pot yoghurts.

Coming in three flavours – Mango, Passion Fruit and Raspberry – the new products will contain The Collective’s unsweetened ‘Straight Up’ yoghurt, a fruit compote and an ancient grain granola consisting of puffed buckwheat, amaranth, quinoa and linseeds.

The Collective also claims the trio will have 30% less sugar than the average on-the-go breakfast yoghurt.

The new range (rsp: £1.30/135g) will roll out nationwide into Sainsbury’s from 6 January before appearing in other retailers.

Source: The Grocer Dec 17 | Competitor News