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The Grocer Talking Retail

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Rise in cooking from scratch brings opportunity for butter and yogurt markets

To capture today’s consumer, brands are having to think beyond the norm.

There is a huge opportunity for butter and yogurt markets in 2020 as shopping for world cuisine accompaniment ingredients is on the rise. Accompaniments and ingredients, like butter and yogurt, are the biggest contributors to world cuisine consumption at home.

Sales of meal accompaniments and ingredients shot up 8% to £535m [Mintel – March 2019], equating to “the fastest growth in world cuisines over the past year”, says Emma Clifford, Mintel’s associate director of food and drink.

The rise in ingredients comes from the general move towards cooking from scratch.

“Accompaniments feed into consumers’ desire to create an authentic meal experience”.

This is good news for dairy companies, like Arla, as plain yoghurt and butter can make the perfect accompaniment for world cuisine cooking.

This opportunistic area of growth will be a huge trend in 2020 and brand campaigns should acknowledge shopper’s desires to cook inventive world cuisines from scratch.

Source: The Grocer Dec 20 | In-store Analysis | What's Trending