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The Grocer Talking Retail

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Sainsbury’s predicts ‘biggest-ever digital Christmas’ as digital sales peak

Sainsbury’s is predicting its biggest digital Christmas to date.

The retailer said it expected around three million customers to have shopped with either Sainsbury’s or Argos on smartphones, tablets and in-store handsets over the past three days.

Sainsbury’s delivered 175,000 food orders to customers’ homes using 2,500 vans, and said 370,000 will have used the SmartShop app in store this weekend.

“Digital is massive for us at Sainsbury’s and it’s a trend that’s set to continue,” said Sainsbury’s head of digital product Michele Swaine.

Source: The Grocer Jan 7 | In-store Analysis