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The Grocer Talking Retail

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Güt launches ‘Europe’s first’ prebiotic carbonated soft drinks

Startup Güt has debuted with a duo of prebiotic sparkling soft drinks.

They are Raspberry, Blueberry & Rooibos Tea and Sicilian Lemon, Mint & Rooibos Tea, which the brand said would be targeted at the mults, on-the-go chains, independents, health clubs and workplaces (rsp: £1.59/330ml).

The drinks contain prebiotic fibre, which is billed as “feeding the good bacteria already there” as opposed to probiotics, which “add new bacteria to the gut”.

Güt claimed these were Europe’s first prebiotic carbonated soft drinks, and that the Rooibos tea inclusion had “health benefits which have so far been untapped in the UK market”.

They are billed as a “rich source” of inulin – a soluble fibre commonly found in chicory root – and contain 33 calories per 330ml can.

Source: The Grocer Jan 13 | Competitor News | Innovation