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The ‘Meta Trending Trends’ for 2020

Medium Magazine have developed the top 11 overlapping cultural trends from 30 reports.

1.One’s and Zero’s Fuse:

Addressing the physical and virtual blur and understanding that online and offline are one; digital dualism is a fallacy.

2.Slowing Down:

Anxieties and screens pressure us to hit pause. Organisations should add mindful friction and offer alleviation before the need arises.

3.Purpose Over Profit:

Organisations need to look beyond bottom lines and to CSR. They need to be more responsible and effective…and do it now!

4.Privacy:

Organisations need to prioritise customer responsibility, data and emotions above all.

5.Entertainment:

Proliferating channels, content and gaming tests the industry’s architecture. Organisations should realise that content transcends platforms.

6.Civil Social Media:

New online dynamics hope to bridge not bruise us. Organisations need to be optimistic to minimise hate and empower the lives of like-minded people.

7.Humane:

Experiences are becoming more expedited and empathetic per customer. Organisations must revere each customer as an individual with stories and choice.

8.Turning Volume to 11:

Auditory experiences are getting louder as we look beyond the visual playing field.

9.Open Character Constructions:

Identity binaries break as we question the integrity of past personality patterns. Organisations should provide individuals tools to discover their identity.

10.Throwback Remixes:

We seek the pre-existing and reassuring in our styles, so organisations should watch out for style cycles and keep on track of trends.

11.Questionable Consumption:

Many will declare their values by not buying and will question the necessity of existing products.

See more: https://medium.com/on-advertising/the-meta-trending-trends-2020-6720da8fd640

Source: Medium Magazine Jan 24 | What's Trending