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The Grocer Talking Retail

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Will ‘Change 4 Life’ be axed?

he annual Change 4 Life January blitz has been run by Public Health England for 11 years. Aiming to encourage healthier diets, it was a key plank in the Labour Party’s Change 4 Life programme, the first national social marketing campaign to tackle obesity.

The campaign has attracted criticism on both sides: health campaigners have criticised the programme for being too weak and called for the government to launch a cigarette-style “shock” campaign to tackle obesity. Meanwhile leading food and drink companies were equally unhappy after the coalition government slashed the £75m a year advertising budget and asked the industry to pay for the programme instead.

The decision not to hold a campaign in January comes amid speculation over how the government will tackle obesity. PM Johnson has hit out at the government’s previous approach, including so called “sin taxes”.

Source: The Grocer Jan 24 | What's Trending