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The Grocer Talking Retail

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Waitrose introduces ‘Love your Gut’ range

Waitrose has introduced a new range aimed at customers looking to improve their overall gut health.

Developed by nutritionists, the range launches with two soups: carrot, apple & turmeric soup with cider vinegar and a multigrain soup made from chickpeas, millet, pearl barley & lentils in a tomato sauce.

Two kefir drinks – mango & passionfruit and strawberry with elderflower – will be also be part of the range from March. Both drinks will carry the ‘Good Health’ logo.

“A quarter of the nation admit they want to improve their diet to enhance their overall gut health,” the supermarket said. “Waitrose has introduced a ‘Love your Gut’ range to support customers with this choice.

Source: The Grocer Jan 27 | Competitor News