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The Grocer Talking Retail

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Supermarkets and suppliers agree to simplified recycling label system

Supermarkets and suppliers have agreed to make major changes to on-pack labelling in a bid to end consumer confusion over what types of plastic can be recycled. 

The shake-up, which involves most of the major supermarkets and hundreds of suppliers, will see them switch to a simplified system which will tell consumers to either ‘recycle’ or ‘don’t recycle’ products. 

Under the previous system, thousands of products have carried labels advising consumers to check whether local authorities recycle products.

The On-Pack Recycling Label (OPRL) – the umbrella body carrying out the shift – said the new system would be far simpler for consumers to understand. It could prevent large amounts of packaging such as black plastic being sent to local authorities by households unaware it ended up going to landfill, it added.

The changes mean plastic packaging including PVC, polystyrene pots and non-infrared detectable black plastic will be labelled ‘don’t recycle’, in packaging rolled out from 1 February.

Source: The Grocer Feb 11 | In-store Analysis | What's Trending