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The Grocer Talking Retail

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Iceland to roll out to 19 more branches of The Range by April

Iceland supermarkets are to roll out to 19 more branches of The Range by the end of March, with more to follow in the summer.

The expansion will take the number of branches of The Range with an in-store Iceland to more than 50 by April.

Iceland outlets began appearing in The Range stores in September 2018 in a “strategic alliance” between the two businesses. There are now more than 30.

Each ‘store within a store’ sells Iceland’s complete food range and is staffed and operated by The Range.

The home and garden chain has about 175 UK stores, averaging about 40,000 sq ft. Iceland gets a comparable space inside to one of its own stores, which average about 5,000 sq ft.

Source: The Grocer Feb 14 | In-store Analysis