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Müller and The Collective among casualties of Sainsbury’s yoghurt aisle review

Müller, The Collective and Weight Watchers are among the biggest losers of a yoghurt aisle range review by Sainsbury’s.

More than 90 yoghurt SKUs have registered as out of stock or delisted in recent weeks, according to data from Edge by Ascential, while just over 50 products have taken their place.

Müller has seen 14 of its 57 SKUs removed from shelves, with just four new listings taking their place, while The Collective has lost 13 of its 36 SKUs, with just two new lines listed.

Other brands to lose listings include Yeo Valley (six out, three in) and Activia (five out, one in), while Weight Watchers has seen all six of its SKUs delisted.

Source: Mar 4 | Competitor News | In-store Analysis