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The Grocer Talking Retail

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Biotiful Dairy combines kefir with cheese in new spreadable pots

Gut health brand Biotiful Dairy has made its first foray beyond cultured yoghurts with the launch of a kefir cheese.

The spreadable soft cheese, which is said to contain more than 40 different cultures and billions of bacteria per pot, will be made with British milk and authentic kefir cultures.

It is principally aimed at the so-called ‘al desko’ convenience lunchtime occasion – either as an accompaniment to salads or as a topper on jacket potatoes – and comes in at 30 calories per 30g serving.

“We are really excited to be bringing our expertise in gut health to a new category,” said Biotiful founder Natasha Bowes.

Source: The Grocer Mar 31 | Competitor News
This category shift from Biotiful Dairy into cheese brings challenges for competitors. The familiar brand name will be reassuring for shoppers, as will the base being one of their most popular and known products. Curiosity will also come into play - what would this be like?
Alice Popple