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Bacardi teams up with Deliveroo as part of £1.5 million investment.

Family-owned Bacardi has partnered with Deliveroo Editions to enable UK and Ireland bars to deliver cocktails during the COVID-19 crisis, and has also pledged £1.5 million (US$1.8m) to the on-trade in Western Europe.

The investment is part of Bacardi’s Raise Your Spirits campaign, which was launched following the international temporary closure of bars and restaurants due to the COVID-19 pandemic.

As part of its partnership with Deliveroo Editions, more than 120 bars in London and Manchester in the UK will be able to offer cocktails via delivery from 16 April.

The initiative will focus on smaller, independent bars that have no corporate backing.

Amanda Almond, managing director for Bacardi, UK and Ireland, said: “Our strong relationships with bars and bartenders in the UK is incredibly important to us and as we face the current challenges together, we’re doing all we can to provide the support they need.

Source: https://www.thespiritsbusiness.com/2020/04/bacardi-teams-up-with-deliveroo-as-part-of-1-5m-investment/ Apr 14 | What's Trending