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Haribo & Tesco Price War Dispute.

Haribo stocks are running low at Tesco over price cut row. The supermarket giant is demanding suppliers lower prices to allow it to compete with German discounter Aldi.

Haribo and Tesco have failed to reach a deal and ranges such as Tangfastics and Starmix are unavailable online. Tesco said it continues to stock Haribo products online and in-store. “We hope to have the full range available again for customers soon,” said a spokesman for the supermarket chain.

In March, Tesco launched its “Aldi Price Match” campaign, to match the prices on hundreds of its goods with the German discounter.

Source: https://www.bbc.co.uk/news/business-54120211 Oct 4 | In-store Analysis | What's Trending
Defence of price = greater perceived value in the long term? At the very least, Haribo will be gaining lots of free impressions by opposing Tesco & bucking the trend in the discounter price wars.