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Biotiful unveils kefir yoghurt quartet to widen appeal

Biotiful has announced its third major NPD launch of 2020, with a new range of kefir yoghurts as it seeks to broaden its appeal.

The gut health-focused brand, which has already moved into cheese aisles and shot formats this year, said it aimed to appeal to a wider audience and more eating occasions through the launch.

Coming in four variants – Original, Raspberry & Pomegranate, Mango & Lime and Honey & Ginger – the kefir yoghurts are made using real fruit and fermented British milk.

They will be available in either single-serve (rsp: 75p/130g) or big pot (rsp: £1.75/400g) formats in Sainsbury’s from November.

Source: https://www.thegrocer.co.uk/dairy/biotiful-unveils-kefir-yoghurt-quartet-to-widen-appeal/649257.article Oct 16 | Competitor News