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Graham’s enters children’s market with Squidgies yoghurt pouch launch

Scottish dairy brand Graham’s has moved into the children’s market with the launch of a flavoured yoghurt pouch range.

The new Squidgies range, which was inspired and partly designed by children from the Graham family, comes in three variants – Blueberry, Peach & Mango and Strawberry (rsp: 75p/100g).

Made using whole milk and fresh fruit, the range is aimed at on-the-go meal occasions and has rolled out into Scottish Spar stores with a regional Tesco listing set to follow from next Monday (26 October).

“Innovation and product development are something we at Graham’s pride ourselves on and this a new product specifically created for children is a first for our family dairy business,” said Graham’s MD Robert Graham.

Source: https://www.thegrocer.co.uk/dairy/grahams-enters-childrens-market-with-squidgies-yoghurt-pouch-launch/649533.article Oct 22 | Competitor News