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The Grocer Talking Retail

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Sainsbury’s resets fresh range for first time in a decade

Sainsbury’s has added over 200 new branded and own-label products as part of the biggest revamp of its chilled fixture in 10 years.

The new lines are made up of the Global Eats ready meal range and Leon bakery and chilled products, alongside new fish and meat-free options, flavoured milks and dairy alternatives.

The newly added branded lines also come as part of its Future Brands programme, which is designed to differentiate Sainsbury’s offer through investment in and support of small suppliers.

While the amount of space dedicated to fresh items has not changed in the majority of stores, the retailer has allocated additional space “in the right stores for current and future growth”, it said. “The space has been rebalanced to better align with customers’ needs and meet future demand,” Sainsbury’s added.

Source: https://www.thegrocer.co.uk/ranging-and-merchandising/sainsburys-resets-fresh-range-for-first-time-in-a-decade/649151.article Oct 26 | In-store Analysis