At FPP we consider the sharing of content and knowledge to be one of our principal responsibilities. We’ve created FPP Checkout to allow us to deliver against this.

The purpose of this platform is to simplify the consumption of content. With so many sources in both the offline and online world, it’s easy to fall behind on essential reading. Checkout finds relevant, up-to-date information and delivers it to you in one easily-accessible environment. What’s more, we also use Checkout to provide FPP category analysis and opinion whenever and wherever relevant.

Checkout is a platform designed with you in mind. And that doesn’t just apply to the content we deliver, but also the way in which we deliver it. We provide information that isn’t just relevant to the industry as a whole, but relevant to you as an individual.

If you click on ‘My Account’, you’ll be able to select the categorical content that is of interest to you. This will allow us to prioritise the content that we know you like.

We use a number of sources for the articles featured on Checkout. Whilst we won’t necessarily cover all of the publications you access, below is a list of the most common to try and give you as much as possible in one place:
The Grocer Talking Retail

My Account

Quorn use loud colour & taste cues to push visibility in store

Quorn are driving the free-from category with high levels of activity by using bright colours and taste cues across the path to purchase.

Whilst an uplift in the category probably means an uplift for Quorn, that might not always be the case. The risk is that driving category awareness will create traffic to the shelf – which allows for that traffic to be suddenly stolen by competition, who have more visibility and potentially more varied product propositions.

Quorn has good levels of awareness, but poor visibility, consideration and purchase rates. So surely driving awareness through volume isn’t the answer to the brand’s core barriers.

A brand will always have to find a unique characteristic that differentiates itself beyond tone & taste cues.

Source: Jan 28 | In-store Analysis | Unexpected Item