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Rude Health selling products via livestream

Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it.

The phenomenon hasn’t quite taken hold in the UK yet, but a lot of familiar brands are making preparations to take advantage of the trend, including the alternative dairy brand Rude Health.

A year after Alibaba first approached the dairy alternative brand, Rude Health launched on its subsidiary platform Tmall Global at the start of 2021. It now plans to begin livestream events from March in order to boost engagement and awareness.

The brand is already in talks with its partners in China to secure influencers to anchor these events, and it also plans to recruit hosts from its own team. Livestreams are set to feature recipe demonstrations and live sampling.

Source: Feb 23 | Competitor News | Innovation