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Cow & Gate launches baby formula made with A2 protein milk

Cow & Gate is to launch a new range of baby formula it claims is the only range in UK major retailers produced with natural A2 protein milk.

The range comprises three SKUs, covering all three stages of baby feeding, said Cow & Gate.

They are: Cow & Gate Simply A2 Infant Milk (from birth), Cow & Gate Simply A2 Follow-On Milk (from 6 months) and Cow & Gate Simply A2 Toddler Milk (from 1 year).

It will debut in Boots from 1 March, before hitting Tesco, Morrisons and Sainsbury’s in April, and Asda in July (rsp: £9.50-£9.99/800g).

The launch will be supported by a new pack design the brand said had been “inspired by simplicity and naturality”, as well as a media campaign with the tagline ‘Simply made for little tummies’.

Source: https://www.thegrocer.co.uk/healthcare-beauty-and-baby/cow-and-gate-launches-baby-formula-made-with-a2-protein-milk/653372.article Feb 24 | Competitor News