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The Grocer Talking Retail

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Molson Coors announces iced coffee, spirits and mixers distribution deals

Molson Coors is moving into iced coffee, spirits and mixers, with a trio of new distribution deals.

The drinks giant, which embarked last year on a major push outside its beer heartlands, has signed up to sell and distribute Jimmy’s Iced Coffee, Lixir Drinks and Southwestern Distillery’s Tarquin Gin and Twin Fin Rum brands.

It will distribute Jimmy’s and Lixir to the on and off-trade nationally. Southwestern, meanwhile, it will sell in the UK and western Europe. 

Jimmy’s founder Jim Cregan said the deal “gives us at Jimmy’s the chance to reach places, fridges and people we’ve not been able to due to our limited resource as a small business”.

They mark the latest in a series of similar deals for Molson Coors, which has added the likes of Bodega Bay hard seltzer and Miami Cocktail Company to its ranks over the past year.

Source: The Grocer Apr 7 | Competitor News